ABOUT ME

You bring the expertise. I’ll bring the system.

Marketing strategy & automation for women in aesthetics who want consistency, not chaos.

Two women at the beach raising glasses with drinks for a toast, one holding a champagne flute with a light-colored beverage, the other with a shorter glass of a pink drink, ocean in the background.
A woman with long wavy brown hair, light makeup, red lipstick, and a maroon top, smiling at the camera indoors.

HI I’M AMY

I created Mind Her Business to help injectors and advanced skin specialists turn their visibility into bookings, without burning out trying to do everything manually.

I know how it feels to pour your energy into your clients while your marketing sits half-finished and your diary swings from busy to quiet. That’s why I built The VSA Engine - a system that blends Visibility, Systems and AI to make your marketing work while you focus on treatments.

I’m based in the North East and work with ambitious, women-led clinics across the UK who are ready to grow with structure, strategy and ease, and not endless social media tasks.

Why the name Mind Her Business, you ask?

It’s a nod to two things:

  • The care and intention you bring to your business - your business is your baby! We need to lay down the right foundations so that it can grow into something you’re proud of.

  • And the confidence it takes to stay focused on your own path - thriving in your own lane, without comparison or burnout.

This isn’t social media management. It’s a strategic partnership rooted in purpose.

I help you build a marketing engine that makes your growth repeatable, sustainable and stress-free.

A minimalist workspace with a white keyboard, a small notepad, a larger notepad, and rose gold binder clips on a white desk

FUN FACTS ABOUT ME

  • Anything Mexican! I could eat chip and dip every single day of my life.

  • I’m a seasonal gal! I like to order the current specials, but will never turn away a frothy cappuccino with a splash of vanilla.

  • You don’t have to continually improve yourself to love yourself. You were born worthy of love and you remain worthy of love. Be kind to yourself.

Email me >

SYSTEMS

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STRUCTURE

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SUCCESS

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SYSTEMS / STRUCTURE / SUCCESS /

TIME TO EXPLORE

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The clinic booking system
BLOG

  • Amy's aptitude for making customers feel as ease is a rare find. Both her intellectual knowledge and natural ability to understand customer needs and cater for them will no doubt provide her with great opportunities within a marketing/customer facing role. She is a valued member of the Christian Alexander team, her nature and commitment to her role is a joy to see.

    - Charlotte | Christian Alexander Bridal Boutique

    ★★★★★

  • I have been very impressed with Amy since the very first contact. Amy is professional, knowledgable and genuine. She has far exceeded my expectations - even sending my account viral on two occasions which is definitely something that I hadn't expected to happen. I feel like Amy is part of my team (almost like a secret weapon) and I couldn't recommend her highly enough.

    - Helen | The Baby & Newborn Photography Network

    ★★★★★

  • Amy understands that we are a small business and helps with the growth side even though we don't have a huge budget. We have however, seen growth seen she has been helping us; coming up with ideas and suggestions within our budget. She is always in contact and is delightful to deal with.

    - Julia | Stanwells

    ★★★★★

  • I have thoroughly enjoyed working with Amy. I have loved the support, direction and knowledge that has been provided in a professional manner, enabling me to develop my business vision, social media and marketing presence, leading to an increase in visits to our boutique! I would highly recommend her to anyone looking to develop their business presence and skill set through 1:1 coaching.

    - Joanne | Align Holistic Boutique

    ★★★★★

ON THE BLOG

Explore my free resources, actionable insights and inspiration to make running your business much more simpler. Let’s streamline your workflow and achieve your goals together!

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